SIRIUSXM

Jack Harlow + Brittany

Broski Interview

TikTok, Instagram, + YouTube

Jack Harlow Album Hype: During the release week of Jack Harlow's latest album, I collaborated with our talent team to shine the spotlight on a captivating interview featuring Jack and influencer Brittany Broski, a dedicated mega fan.

Strategic TikTok Premiere: Recognizing the TikTok frenzy around Jack's track "First Class" and the substantial combined TikTok following of Brittany and Jack (12M+), I proposed and executed SiriusXM’s first TikTok Live premiere. The goal was to unveil the exclusive interview in a way that resonated with our audience.

Teasers Across Platforms: Post-interview filming, I selected clips for pre-promotion across all platforms. Exclusive cuts were provided to Brittany for additional content, building anticipation and broadening our reach.

Premiere Day Success: On the album release day, the interview launched with a bang, leveraging the reminder tool to ensure a tuned-in audience. Post-premiere, we strategically posted short clips across platforms, prioritizing Reels and TikTok. My efforts even secured TikTok's first-ever collab post on Instagram.

Engagement Metrics: Within a week of the release, the results were remarkable – 1M active engagements on just 3 TikTok videos, 473K views on YouTube, and an impressive 7K live viewers on TikTok Live. The launch garnered over 5M total impressions, reflecting the success of our well-thought-out strategy.

Social Strategy for Mark Ruffalo

In my 3.5 years at Digital Media Management (DMM), I managed the day-to-day social media presence for a stellar lineup of high-profile celebrities, among them the incredible Mark Ruffalo.

Avengers: Endgame Buzz: A standout moment was working with Marvel and Mark for Avengers: Endgame promotion. I crafted several compelling posts highlighting his role, including exclusive behind-the-scenes moments from the set, keeping fans at the edge of their seats.

Viral Moments: Leading up to the film's release, I orchestrated several viral moments that caught the attention of various publications. The pick-up was phenomenal: The Hollywood Reporter, CBS News, Bustle, and BBC News.

Beyond Marvel: My role extended beyond the Marvel universe. I played a key part in live coverage for events such as the Oscars, Comic-Con, and political rallies. This hands-on approach contributed to Mark gaining over 10M+ followers in less than a year.

SIRIUSXM HOLIDAY ENGAGEMENT CAMPAIGN

I orchestrated a successful holiday social media campaign with a focus on enhancing active engagements, specifically on Facebook, where engagements were lagging compared to the previous months.

3,600+

COMMENTS

200%

year-over-year increase in engagements

From concept to execution, I developed five distinctive pieces of content with an agency for SiriusXM. Each piece was aimed at promoting SiriusXM’s variety of channels while also promoting engagement.

DMM

Kyle Maclachlan TikTok Launch

Early TikTok Adoption: Recognizing TikTok's emerging popularity (early 2020), I successfully convinced my client, Kyle MacLachlan, to join.

Strategic Launch Date: Choosing wisely, I debuted Kyle on TikTok on Twin Peaks Day (Feb. 24), aligning with his largest and most engaged fandom.

Homemade Twin Peaks Tribute: To celebrate, I collaborated with Kyle to film his inaugural TikTok-style video using an iPhone. We opted for a creative touch by recreating the iconic Twin Peaks opening scene in a homemade fashion.

Cross-Platform Promotion: The video wasn't confined to TikTok; we shared it across his active platforms—Facebook, Instagram, and Twitter. Simultaneously, we promoted a link to his new TikTok to boost follower acquisition.

TikTok Traction: On TikTok, the video gained immediate traction, with over 5K shares and 30K likes. Within the first 24 hours, Kyle's TikTok account gained 25K new followers.

Press Coverage: It also resulted in some awesome coverage from The Cut and Yahoo! The Cut and Yahoo!

Meetup social media strategy revamp

Coming into Meetup, my goal was to breathe new life into their socials. With a focus on short-form video, launching on new platforms, and driving engagement, I was able to make some big strides in 2023.

268,276

link clicks

125%

year-over-year increase in active engagements

34,383,797

impressions

2

new platform launches

• TikTok GRAMMYs Coverage
• In-the-moment content capture posted live from the red carpet at the GRAMMYs.
  
• Harry Styles x Lizzo + Seventeen Engagement
• Engaging with fans via a moment when a Seventeen member covered a Harry Styles x Lizzo duet from a SiriusXM concert.
  
• Millennial vs. Gen Z Quiz
  
• Conceptualized a video where TikTok Radio hosts quizzed each other based on when they were born.
  
• Anne Hathaway's Instagram Red Carpet
  
• Worked with my client, Anne Hathaway, to celebrate an at-home movie premiere in chic grid takeover on Instagram, which was picked up by Vogue.
  
• Ask Phoebe Bridgers
  
• Conceptualized an "advice column" video where Phoebe Bridgers paired songs for fans with tricky situations.
  
• Taylor Swift Albums as Zodiac Signs
  
• To capitalize on the buzz around the release of Midnights, I worked with an agency to create assets of her albums as Zodiac signs.
  

Thanks for checking out my work!